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8th March 2022

Hull is set to celebrate its status as Yorkshire’s only maritime city, urging people to get on board a voyage of discovery in 2022 and beyond.

On 9 March, a new look was unveiled for Hull Maritime, the £30.3m Hull City Council and National Lottery Heritage Fund project that is transforming the city’s maritime treasures across five sites and two historic ships.

Councillor Daren Hale, leader of Hull City Council, said: “The launch of this distinct and connected brand identity for our five sites and two ships, is all about revealing the new look of this exciting project, the sites and the cultural and creative programme.

“Our new identity will drive us forward to make Hull’s maritime attractions more inclusive and engaging, belonging to the city’s communities, and a source of pride and inspiration.

“Promoting the city’s maritime heritage helps us to celebrate our past and present and look forward to the future.”

David Renwick, Director, England, North at The National Lottery Heritage Fund, said: “The new visual identity serves as a great call to action for the communities of Hull to get involved with an innovative programme of events that showcases the fascinating heritage of this great port city. We are particularly excited about the Maritime Community Grants programme, which has allowed the residents of Hull to develop exciting ideas and projects that will celebrate and shout about the remarkable heritage that their city is home to and is most important to them. These grants, made possible thanks to money raised by National Lottery players, and the projects that will come to life because of them, are a fantastic way of bringing people together.

“We’re thrilled to see Hull: Yorkshire’s Maritime City and the project as a whole progressing well and that the city’s significant maritime heritage will be at the heart of its economic regeneration and instil further pride of place in its communities.”

Haley Sharpe Design (hsd) the creative agency who are also working on the new-look Hull Maritime sites and experiences, created the visual identity. Deev Vadher, hsd Director, said: “We felt that it was vital to create a dynamic identity which connects the various sites, the city, and most importantly, connects to people.”

The ideas which formed Hull Maritime’s visual identity came through close collaboration between hsd and the Hull team. Based on the rationale that Hull is a city shaped by water and the idea that ‘maritime made us’, the new identity sought to connect old and new – through typography, imagery and colourways. Importantly the brand system has in-built flexibility, with components that can adapt to suite various media platforms whilst retaining the core, strong identity.

The new visual identity will start rolling out across merchandise, print materials and advertising, and online.

As well as the fast-moving film capturing the past and present and showcasing the new visual identity, key landmarks in Queen Victoria Square will be bathed in the new look on the evenings of Wednesday 9 and Thursday 10 March.

Take a look at the new Hull Maritime film.